Why is Page Speed Important for SEO?
Page speed is crucial for SEO for several key reasons: 1. User Experience: Google prioritizes websites that deliver a positive user experience. Slow-loading pages frustrate users, leading to higher bounce rates, lower engagement, and potentially harming your brand image. By ensuring fast loading speeds, you create a user-friendly experience that keeps visitors engaged and coming back. 2. Ranking Factor: Google officially confirmed page speed as a ranking factor in 2010, and its importance has grown over time, especially for mobile searches. While not the single most important factor, faster pages tend to rank higher in search results compared to slower counterparts, giving you a significant visibility boost. 3. Core Web Vitals: In 2021, Google introduced Core Web Vitals, a set of metrics measuring key aspects of user experience, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics directly correlate with page speed and